Tracy Mueller

YES! Well, maybe. Visual bookmarking website Pinterest is the newest social media superstar–Mashable reports that the site saw its estimated unique visitors jump 429 percent from September 2011 to December 2011, for a total of more than 7 million unique visitors. Users create collections of images–called boards–by “pinning” an image from anywhere online, uploading an [...]

I woke up this morning to a delightful surprise: Johns Hopkins Magazine Associate Editor and all-around editorial guru Dale Keiger highlighted my recent Texas magazine cover story (“The Fall and Rise of Matt Miller”) on his UMagazinology blog. It was a thrill to write Matt’s story, but it was also a huge challenge, so I’m honored by [...]

As managing editor of a higher education alumni magazine and news blog, I spend a lot of time thinking about story ideas. What are those brilliant topics/people/photographs/insights that will get readers excited, teach them something new or make them grateful they’re still in contact with the school? Our editorial team goes round and round on [...]

Last year I attended SXSW Interactive for the first time, after being convinced that it’s for more than just web developers and startup gurus. And it was awesome. Exhausting for an introvert like me. But awesome. One of the things that I value most is that my SXSW experience managed to hit some high, soaring, [...]

TOMS Shoes has become a hit in both the business and fashion worlds while doing its part to help those who need it. If you’ve somehow not heard of the company and its one-for-one mission, here it is: for every pair of shoes TOMS sells, it gives away one pair to a needy child. (“TOMS” [...]

I had a blast in college. Yes, I worked hard, but I also screamed at the top of my lungs at Longhorn football games, played ultimate Frisbee in the park, wandered around the Drag for no reason at all and got excited about ordering a #1 combo from Junior, the best and most famous Wendy’s [...]

We just published the Fall/Winter 2009 issue of Texas, the magazine for UT’s McCombs School of Business. I’m managing editor and wrote the cover story, “Diagnosing the H1N1 Pandemic.” Business school? Isn’t that where they study boring things like derivatives and fair-value accounting? What does a global health emergency have to do with business school? [...]

I’ve lost my husband. He’s crossed over to a mysterious, distant plane where I cannot visit. It’s called grad school. Oh sure, he tries to invite me into that world, showing me projects he’s working on and sharing a few stories from class. We’ve even spent time together with some of his classmates, exploring Mt. [...]

Below, I answer some questions that have come up a lot as I’ve shared about the process of using WordPress to host an online magazine. Click here to read Part I, where I chronicled that experience and compared it to using a traditional Web site. What are your readership stats? Our print circulation is 85,000. Some [...]

As managing editor of the University of Texas McCombs School of Business alumni magazine, it’s my job to generate story ideas, interview sources, do background research, brainstorm art options, write feature articles and profiles, assign stories to our intern, edit copy and proofread layouts before printing. But the fun doesn’t stop there. Thanks to this [...]