Archive for the 'Communications' Category

Social Media Rejection

Wednesday, November 11th, 2009

Twitter’s new lists feature offers users a much-needed way to organize who you follow and group them into custom categories. And since you can see what lists others have placed you in, it’s also a fascinating and useful way to see how other tweeters think about you or your brand. I discovered this rather rudely […]

Using WordPress to Publish an Online Magazine – Part II – FAQ and Resources

Wednesday, October 7th, 2009

Below, I answer some questions that have come up a lot as I’ve shared about the process of using WordPress to host an online magazine. Click here to read Part I, where I chronicled that experience and compared it to using a traditional Web site. What are your readership stats? Our print circulation is 85,000. Some […]

Using WordPress to Publish an Online Magazine – Part I

Wednesday, October 7th, 2009

As managing editor of the University of Texas McCombs School of Business alumni magazine, it’s my job to generate story ideas, interview sources, do background research, brainstorm art options, write feature articles and profiles, assign stories to our intern, edit copy and proofread layouts before printing. But the fun doesn’t stop there. Thanks to this […]

7 Things I Learned on Twitter in 7 Days

Sunday, August 23rd, 2009

Plenty of my friends and colleagues are devoted to Twitter, but I also get a lot of eye rolls and blank stares when the microblogging buzzword comes up. And a new study claims that 40% of tweets are “pointless babble.” Well, if all you get from Twitter is pointless babble, then the community you follow […]

10 Tips to Conduct Great Interviews, from Texas Monthly Editor-In-Chief Evan Smith

Wednesday, July 15th, 2009

Texas Monthly President and Editor-in-Chief Evan Smith was the speaker at today’s Association for Women in Communication luncheon. He shared juicy stories from his experience hosting the Texas Monthly Talks series on KLRU and highlights of his favorite and most disastrous interviews. (Faves: Tom Brokaw, ZZ Top’s Billy Gibbons. Least fave: Jerry Hall) Here, his […]

I write what I know (and love). Mostly higher education, writing and public relations.