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Archive for the 'Communications' Category

Should Universities Use Pinterest?

Tuesday, January 31st, 2012

YES! Well, maybe. Visual bookmarking website Pinterest is the newest social media superstar–Mashable reports that the site saw its estimated unique visitors jump 429 percent from September 2011 to December 2011, for a total of more than 7 million unique visitors. Users create collections of images–called boards–by “pinning” an image from anywhere online, uploading an […]

Yes, and…

Wednesday, September 1st, 2010

Depending on your tastes and personality, when you hear the word “improv,” you may have feelings of delight, nausea, extreme humiliation, terror, discomfort, annoyance and excitement. It’s probably a safe bet that all that was swirling around when my coworkers and I took an improv class together last week as part of our staff retreat. […]

Enliven Your Editorial Calendar with a Little School Spirit

Wednesday, June 30th, 2010

As managing editor of a higher education alumni magazine and news blog, I spend a lot of time thinking about story ideas. What are those brilliant topics/people/photographs/insights that will get readers excited, teach them something new or make them grateful they’re still in contact with the school? Our editorial team goes round and round on […]

Overly Obvious But Still Necessary Tips to Landing an Internship

Thursday, April 29th, 2010

I’ve now been through the internship hiring process four times and have noticed the same trends keep popping up. Despite all the career training and resources offered, some students still seem totally unprepared for the interview or even the application process. And others completely shine. So in the interest of saving everyone a little time and […]

Social Media Protesting and Arizona’s Immigration Bill

Tuesday, April 27th, 2010

Arizona’s controversial immigration bill, SB1070 was just signed into law last Friday, but its social media footprint has already been firmly established.  Search “SB1070” on Facebook, and you’ll find 37 Pages, 89 Groups and 55 events (each with their own branding, of course) dedicated to the new law, both for and against it. The term […]

What Julia Sugarbaker Taught Us About Writing

Sunday, April 11th, 2010

I was so sad to wake up this morning to the news of Dixie Carter’s death. I loved watching her on Designing Women when I was a kid–I even went through a phase where I was sure I’d be an interior designer. Her portrayal of a sophisticated, intelligent and feisty Southern woman was hilarious and […]

5 Big Takeaways from SXSW 2010 (And 5 Cool Web sites)

Wednesday, March 31st, 2010

I wrote about my general impressions of this year’s SXSW Interactive (hey, people are pretty cool!) and posted recaps of some of my favorite sessions. To finish off my 2010 SXSW blogging, here are my 5 big takeaways. They’re all pretty common sense, but they are themes that kept popping up, and I’m happy to […]

Dinosaur to Digital: A Museum Convergance Success Story (SXSW Recap)

Wednesday, March 31st, 2010

This session’s description of itself best sums it up: a case study on how the California Academy of Sciences – a traditional museum in San Francisco’s Golden Gate Park — transformed itself into a global online education and research presence and integral social hub for the City, using the best tools and techniques of technology, […]

Epic Lulz: Creating Funny Content on the Web (SXSW Recap)

Wednesday, March 31st, 2010

John Hargrave (Moderator), www.zug.com Mark Malkof, www.markmalkoff.com – lived in IKEA for a week; went to all the Manhattan Starbucks in 24 hours Jeff Rubin, editor of www.collegehumor.com Rob Cockerham, www.cockeyed.com – specializes in pranks Chris Wilson, cartoonist for web comic Cyanide & Happiness I expected this panel to be kinda off the wall, but I was […]

Future of Context: Getting the Bigger Picture Online (SXSW Recap)

Wednesday, March 31st, 2010

Jay Rosen, NYU Matt Thompson, NPR Tristan Harris, Apture founder and CEO Staci D. Kramer (Moderator), ContentNext Media /paidContent #futureofcontext This was one of the most intriguing, thoughtful panels I’ve ever been to. NYU journalism prof Jay Rosen wrote about how they prepared for and ran the panel, and their work really paid off in […]

I write what I know (and love). Mostly higher education, writing and public relations.